Increasingly, more and more businesses are showing their existence on Instagram. In fact, in 2020 alone the number of business accounts on Instagram has reached 25 million!
Not surprisingly, this is thanks to the potential that Instagram shows for business people. Based on data from Instagram, more than 200 million Instagram users open at least one business profile every day. And 60% of people admit that they have discovered new products via Instagram.
What an exciting opportunity, isn’t it?
So, so that your business can be successful on Instagram, of course, you also have to know about various tools that can help increase the competitiveness of your business there.
That’s why in this article we will discuss 20 Instagram tools that you must use when doing business via Instagram.
List of 20 Best Instagram Tools for Your Business
Eits. Are you curious about the Instagram tools that Bitlabs means? Come on, let’s check it together!
1. Hootsuite
Hootsuite is a social media management tool that is quite popular. Especially among Instagram users.
The reason is, that this tool can help you set a posting schedule on your Instagram business account. With this tool, you can more easily manage Instagram content from time to time.
Apart from that, Hootsuite is also connected to social media platforms other than Instagram. So, you can easily manage content on various platforms in one place.
Featured Features
- Easily set a content publishing schedule.
- Monitor the content you want to publish.
- Connect with many social media platforms (Instagram, Twitter, Facebook, and so on).
Weakness
- Cannot post more than one image in one post on Instagram.
- The price is quite expensive to get the full features.
Price: Free for 30 days ( free trial ). Next, you need to purchase a paid package. Starting from $19/month (Professional Plan) to $599/month (Business Plan).
2. Sendible
Sendible is another Instagram tool that you can rely on for managing content publishing schedules.
With this tool, you can see the content posting schedule in calendar form. So, you can make adjustments just by changing the posting date!
This tool also provides a report builder feature that will report all information about your account. So, you can easily find out the performance of your business Instagram account.
Featured Features
- Calendar accounts.
- Report Builder
- There is a Google Chrome Extension available to make content scheduling easier
Weakness
- Limited analytics features.
- Prices are less affordable.
Price: Starts from $29/month (Starter Plan) to $299/month (Large Plan).
3. Buffer
If you want to create and manage a schedule for publishing large amounts of content at once, Buffer could be the right solution.
Just like Sendible and Hootsuite, Buffer also has various interesting features related to managing content on social media. For example, you can find out when is the best time to post content.
Apart from that, you can also enjoy the analytics feature which can display data about your Instagram posts.
Featured Features
- Attractive interface
- Able to determine the best time to post
Weakness
- The “Publish” and “Analyze” packages are created separately. So you need to subscribe to another package to get the analytics features.
- You need to subscribe to a more expensive package to get the team management feature.
Price: Starting from $15/month (Pro Plan) and $65/month (Premium Plan), up to $99/month (Business Plan).
4. Snapseed
If you like editing photos from your cellphone, maybe you have heard of this application.
Snapseed is a photo editing application made by Google. This tool has various interesting features that allow you to do many things. Examples include installing filters, using effects on photos, and editing photos manually.
So, you can beautify your Instagram content easily through this application. The good news is, that you can use Snapseed for free!
Featured Features
- Consists of many tools and presets.
- There are no ads in it.
- Interesting visuals
Weakness
- It takes time to learn, especially for manual editing.
Price: Free
5. Canva
Canva is a mainstay for many people in visual design. Including content design for Instagram.
They provide a special page for users who want to create Instagram content designs. There, you can find content ideas for Instagram, choose an Instagram story template, and learn to design Instagram content!
Featured Features
- There are many templates available that are ready for you to use.
- Provides a special page for Instagram users.
Weakness
- There are many assets that you can only access after subscribing to a paid package.
Price: Free. But if you want more complete features, you can subscribe to the Pro package ($9.95/month) or Enterprise package ($30/month)
6. Photoshop Express
Who doesn’t know Adobe? This popular brand has various design applications that you can try when designing Instagram content, one of which is Photoshop Express.
If you are familiar with Adobe Photoshop, maybe you will like this tool. Because the features are more or less the same as Photoshop.
You can add effects, change the layout and background of the photo, and also add stickers to the photo.
Featured Features
- Quite complete photo editing features.
- Available on multiple platforms (Android, iOS, Windows).
Weakness
- Not friendly for beginners. It takes time to learn it.
Price: Free. But you can also upgrade to the premium version for $9.99 per month.
7. VSCO
Want to make your Instagram content more aesthetic? VSCO could be the right solution.
This Instagram tool provides many presets that you can use to make your content more pleasing to the eye.
Apart from that, this tool also has many editing features that can help you adjust the visual content manually.
Featured Features
- Collection of 200+ presets.
- Quite complete editing features.
Weakness
- Not all filters provided are free. You have to pay more to get more filter options.
Price: Free. But if you want to get more complete features, such as access to all filters and complete editing features, you can subscribe to the VSCO membership for $19.99 per year.
8. Life Lapse
If you want to present your product attractively on Instagram, you can do it with stop-motion animation.
Don’t know how? Don’t worry, you can rely on this Instagram tool.
Life Lapse is an application that can help you make stop-motion videos. Not only that, they also provide various tutorials so you can make cool stop-motion videos!
Featured Features
- Editing features for stop motion videos.
- Life Lapse Academy which contains various stop motion video tutorials.
Weakness
- You can only access Academy when you subscribe to the Pro package.
Price: Free. But to get full features, you can subscribe to the annual Pro plan for $4.99 per month.
9. Boomerang from Instagram
Instagram users must be familiar with this application. Yes, Boomerang is an application that can create short and interesting looping videos.
If you are looking for video ideas to present products on Instagram, you can use Boomerang. You can also save videos that have been made to be published later.
Featured Features
- Can make looping videos with the front or rear camera.
- Social media sharing options are available to make it easier for users to share videos on social media accounts.
Weakness
- Sometimes there are still glitches that appear when creating videos.
Price: Free.
10. Shortstack
One easy way to invite visitors to your Instagram account is to hold a contest with prizes. The form of the contest can be a hashtag or comment contest.
With Shortstack, you can easily collect images, videos, or captions that are connected to the contest hashtag you created.
So, you don’t need to have difficulty finding users who contribute.
Featured Features
- Able to select contestant entries that enter the contest.
- Voting and sharing features are available to determine the winner of the contest.
Weakness
- You only need these Instagram tools when creating a contest.
Price: Starting from $99/month (Business Plan) to $499/month (Brand Plan).
11. Shorby
On Instagram, you can only save one link in your bio. So what if you want to direct your followers to more than one link?
The solution, you use Shorby. With this tool, you can create one link that contains many links.
There, you can save links to various pages. Either to the product page, the main website page, or your other social media pages.
Featured Features
- You can create one link to invite traffic to various pages.
- The link page design can be edited easily.
Weakness
- The link is not a white label. So you will see the Shorby logo in it.
Price: Starting from $39/month (Rocket Plan) to $117/month (Agency Plan).
12. AutoHash
Do you want your Instagram post to be seen by many people? Just use hashtags in the caption! But, what do you think is the most appropriate hashtag for your post?
Don’t worry, with AutoHash, you can easily find the right hashtag for your image.
Just upload your image to AutoHash, then this tool will detect the hashtags that are most relevant to that image. Sophisticated, right?
Featured Features
- AI feature to check the relevance of images to hashtags
- The number of generated hashtags is 30, in line with Instagram’s limitations.
Weakness
- Every time you use AutoHash, there will be an AutoHash hashtag in it. But you can delete it.
Price: Free.
13. All Hashtag
You could say, that All Hashtag is a complete hashtag search tool. Especially if you need lots of hashtag ideas for your new content.
Because, this Instagram tool provides three options for searching for hashtag ideas, namely top (a collection of popular hashtags), random (a collection of relevant hashtags taken at random), and live (a collection of hashtags that are being talked about a lot at the moment).
Featured Features
- There are many options for finding hashtag ideas.
- You can copy the hashtag collection easily.
Weakness
- Not all generated hashtags are relevant to your search.
Price: Free.
14. Repost for Instagram
Are there any interesting photos or videos from other accounts that you want to upload? Or maybe there is a post from your customer that you want to repost?
If yes, Repost for Instagram is the tool you need. With this application, you can post content from other accounts.
The method is easy, just copy the content link. After that, all you have to do is enter the link into the Repost application.
Featured Features
- Ease of reposting content just by copying the link.
Weakness
- There are advertisements on the platform.
Price: Free.
15. Sprout Social
This Instagram tool has many features that can support your business account. Starting from engagement features to check the engagement level of published content to publishing features that can help you manage content scheduling.
Not only that, Sprout Social is also equipped with an analytics feature that can monitor the performance of your content and the development of the number of your followers over time.
Featured Features
- Engagement feature to check content engagement level.
- Publishing and scheduling features to manage content scheduling.
- Analytics feature to process your account data into important information.
- Listening feature to discover the latest trends in the industry.
Weakness
- You can only enjoy listening features on more expensive packages.
- The resulting report cannot be created based on region or country.
Price: Free trial for 30 days. Next, you have to subscribe starting from $99/month (Standard Package) to $249/month (Advanced Package).
16. Iconosquare
Iconosquare is a quite popular social media analytics tool. Currently, more than 10,000 businesses and agencies use it.
The popularity of this tool is not without reason. They have several mainstay features that you can use on Instagram.
Call it an analytics feature to measure your account’s performance, or a monitoring feature to identify what is currently being discussed on your account.
Featured Features
- Publishing feature to manage content schedules.
- Analytics feature to measure account performance.
- Listening feature to identify trends.
Weakness
- Only integrated with Facebook and Instagram.
Price: Free trial for 14 days. Next, you need a subscription ranging from $29/month (Pro Plan) to $59/month (Advanced Plan).
17. Failure
If you want to know how many people out there are talking about your brand or the type of products you sell, use Awario.
This tool can find comments that contain the keywords or hashtags you are looking for. So, you can know how many opportunities your product can exploit in the market.
Featured Features
- Able to find mentions of your brand on other websites.
- Able to search for mentions of your brand on various social media.
Weakness
- Not friendly for beginners. It takes more time to learn it.
Price: Starting from $29/month (Starter Plan) to $299/month (Enterprise Plan).
18. Social Insider
Social Insider is an Instagram tool that focuses on providing analytics data. So, you can analyze the effectiveness of your content and also the development of your Instagram account.
Apart from that, you can also compare the performance of your account with competitors’ Instagram accounts. This function is very useful, especially if you are designing your future content strategy.
Featured Features
- Measuring content performance.
- Compare performance with competitor Instagram accounts.
Weakness
- The resulting report cannot be customized.
Price: Free trial for 14 days. Next, you need a subscription ranging from $83/month (Social Media Manager Package) to $291/month (Agency Package).
19. SocialRank
SocialRank is the right tool if you want to find out about visitors to your Instagram account.
Because, with this tool, you can find out the characteristics of your account visitors. For example, age, domicile, or number of followers. Not only that, you can also find out the words and hashtags they use most often.
Featured Features
- Identifying characteristics of account visitors.
- Find out the words and hashtags that your visitors use most often.
Weakness
- Only connected to Instagram and Twitter.
Price: Free. But if you want more complete features, you can subscribe from $24/month (Core Package) to $199/month (Elite Package).
20. Instagram Insights
As the name suggests, Instagram Insights is a feature that is able to provide various insights about your Instagram account. This feature itself is a built-in feature of Instagram.
With Instagram Insights, you can find out the characteristics of visitors who see your account or posts. Examples include gender, age, location, and average active hours.
Featured Features
- Identifying characteristics of account visitors.
- No need to set it, because it is a built-in feature from Instagram.
Weakness
- Can only be used on business accounts.
Price: Free.
Use the Right Instagram Tools for Your Business Account!
How? There are quite a lot of Instagram tools that you can use, right?
However, make sure you only use tools that suit your needs! So, you don’t need to spend expensive money to achieve maximum results.
So, if you want to be better at doing business via Instagram, you can learn it at techhubland. Because Bitlabs provides an Instagram Mastery class that will help you become a more reliable businessman on Instagram.
